Bandwagons Full, Please Catch Another.

Items in this post have been gifted in exchange for content imagery.

Hello you lot, I hope you’re all super well? How do you like my new coat? It’s the perfect little Spring throw on isn’t it? I love the tailored fit and the lightweight fabric is fab for these slightly warmer days. A perfect transitional piece for your Spring Wardrobe – you can shop this coat and others on the GANT website and you can get 15% off site wide with the code SARAH15.

SO, how the devil are you all? Is Mercury still messing with everyones mojo? I have to say, I let it have most of my March, I’ve felt a bit icky and a bit low at times but enough is enough. Time for a turn around. I think it’s probably got something to do with the dreaded clock change this weekend. (I say dreaded, because if you have children then you’ll know, this is one seasonal transition that isn’t all that fun!) Anyway, the fact that Spring is oh so close, the days are lighter and the layers are less it’s putting a bit of a pep back in my step and it felt like the time to recalibrate.

For a while now Instagram has been making me feel weird. Since the new regulations for sharing Ads and gifts came in and people are now oh so selective (and rightly so) with their following list it’s all felt a bit, high maintenance. I haven’t felt in control, not of my content, not of my numbers and not of how it’s making me feel.

Last week I shot some new imagery with Adele in Edinburgh and I think it’s been just the thing I needed to get the creative juices flowing again. Adele is so sweet, so creative and there are a good number of laughing outtakes in my photos, which to me only resembles a brilliant connection between photographer and subject. I left feeling super inspired and excited to see my own face from her perspective. I really wasn’t disappointed and I have been so excited to share them with you. The thing is, I didn’t want them to enter a place of negativity so I had to make some changes.

Yesterday I changed my Instagram handle to my name @sarahlferguson_ so people can see me when I comment and like. I also changed my profile photo to a photo I feel really confident in. I deleted the facebook app from my phone. I still have to have it for work, but I don’t need it at the end of my fingers to distract me, I’ve seen all the cute baby announcement videos anyway… Lastly and perhaps most importantly, I started to delete followers from my list on Instagram.

I’ve been losing and gaining and losing some more for over a year now, since I reverted back to my fashion & Lifestyle blogging persona. Not a lot of people know but it’s actually how I started, the photoshop edits came after. Those edits just so happened to be when my grid grew. For me, that chapter of my career was faulty, it was fake and I was trying too hard. I was spending far too long at night and nap time scrolling, watching YouTube tutorials and travelling to get the perfect shot to edit. The competition was steep and the trend was rife. Then finally, when I got pregnant with Iver I gave in. In the words of Fall out Boy, ‘bandwagons full, please catch another‘ and that’s exactly what I did.

believe me, I know that not everyone likes my new style, I know that it may appear that I’ve sold out and that I’m just another fashion blogger. But really, this is who I was all along, we just hadn’t met yet. During the interim i was a fake, a phony slow liver pretending to be something I wasn’t. We often feel like we should present as something other than the real life people we are online, and for me, it was a women with her herbal shit together, photographing the seemingly whimsy, filling my home with plants and owning twine and garden scissors (purely for a flatly…) As much as I love my essential oils, it is not who I am. That person took effort, I am proud of who I am. I love fashion, I love styling and I love the movement the clothing industry is making, I’m excited to be involved in a future where sustainable fashion is at the forefront.

I’ve been looking seriously into who is following me this week and evaluating if they are there for the right reasons and I have to tell you, IT’S SO FREEING! If you’ve been feeling the grind and the constant need to please people you’ve never even met, do something. Take control of your grid and I promise you, you’ll feel better! You have the right to decide who you reveal yourself to, don’t let instagram claim that from you. Take back some of the control my loves, just try it!

So whether my numbers go up, or they go down, I know that I am being true to me, posting content I’m confident with and connecting with people who want to be here. How amazing is that? Sx



  1. Chelsea
    March 27, 2019 / 8:09 pm

    This is exactly the post I needed to read right now. I’m on stories every day but I hardly ever post to my grid because for most of my grid is dark and moody and taken on my camera, it’s that tiny bit more polished and I don’t have the time for it. So I just don’t post. The accounts I’m actually loving the most right now post a lot from their phones, show their homes, families and daily outfits. I want to adopt more of that myself, that way I might actually post more often. I started following you before the Photoshop edits, and I have to say I much prefer this style, it feels authentic and I always look forward to seeing your posts and stories! Great post lovely!

  2. March 27, 2019 / 8:45 pm

    Yes to all of this! I’m pretty bored with Instagram TBH it’s just meh and since having Sebastian I don’t give a shit! I love your fashion shots! Such a hot mama! Oh and thanks for not getting rid of little old me!

    Helen XX

  3. Steph Collins
    March 28, 2019 / 9:26 pm

    I’ve been following you since before you were pregnant with Wren and was relieved when you reverted back to your original content focus. While your photos were gorgeous and photo editing skills super impressive I really missed hearing what you had to say about motherhood, fashion, beauty and being a woman. I appreciated the authenticity and relatability of your posts and love that the lifestyle fashion you is back! The influencer scene in Edinburgh is also fairly small and I love that you showcase the beauty of the city and things to do here. I live on Bruntsfield Place and it was so nice to see my neighbourhood on your grid yesterday. Keep it up! x

  4. Jules
    March 29, 2019 / 9:31 pm

    Sarah this is such a refreshing post and I really admire you for taking charge. Not going to lie, I’m a bit tired if that makes sense. I’ve been on this platform for such a long time and I do love it and I’m so grateful for everything it’s brought my way, but yeah I’m knackered and kind of jaded lately. Feel like it’s all taken a different tone. anyhoo! Brilliant post lovely, bloody good for yo xx

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